I’m Shane Moore, the founder and managing director of Trade Risk.

I started Trade Risk in 2010 as a one-man-band and have built it into an award-winning operation with thousands of clients throughout Australia.

I’m married with three young children and my passions outside of family and business include cars and, oddly, number plates…

After a decade in financial services I saw a gap for good quality insurance advice for tradies, and importantly, delivered in a way that suited the tradie rather than the broker or adviser.

Podcast appearances

Press mentions

Thanks to the success of Trade Risk I’ve been quoted or mentioned in various publications regarding insurance and the trades:

I also used to write about the industry for Adviser Voice. You can check out some of my articles here.


I’ve been lucky to pick up a few personal accolades along the way, which are as much about my team as they are about me:

More about me

I’ve managed to get my mug on TV a few times, but to speak about my other odd passion, number plates…

I was interviewed on The Project about a number plate auction, and also featured in a story on ABC News regarding a similar topic.

Shane Moore - The Project
Shane Moore - ABC News

I also managed to get the Trade Risk ute on the ABC news piece, which was a nice bonus!

ABC News - Trade Risk Ute

In print, I’ve been quoted in a few different publications including the Australian Financial Review, Sydney Morning Herald, Domain and Brisbane Times talking about, you guessed it… number plates!

What does that have to do with trade insurance? Nothing of course, but no one has been willing to put me on TV to talk about insurance unfortunately!

I love writing about insurance and other tradie related topics, and much of the content on our website has been written by me.

You can find me on LinkedIn, CrunchBase and Advisr.