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At Trade Risk we’re major advocates for client reviews and ratings in our own business, and we believe they can be just as powerful for a trades business.

Our great friends at PROTRADE United have put together the following article to help get you started.

This is a guest post written by Jon Mailer, CEO of PROTRADE United.

Trust and credibility are a form of currency in the business landscape today. With people living in a progressively digital world, the ability to position your business quickly with credibility can be the difference between a potential customer choosing you for a job over another player in your field. Given that over 82% of potential customers will check out your online presence before buying from you, gives you even more reasons why listing the number of testimonials, case studies and online reviews to build your portfolio is a worthwhile project.

Make it easy for your customers to give you a 5-star review when they experience a great level of service. At PROTRADE United we recommend that you use the following structure to assist you to build the number of reviews that you have. Picture this, in 6 to 12 months’ time when people Google your business name, having over fifty 5-star reviews listed will give instant credibility to your business; and the more you have the better. Keep in mind many business owners hold back from asking for a review because generally they fear the feedback that could arise. Use the following guideline moving forward.

  1. Ensure that you have a Google My Business page created. This is a free tool that Google has created that allows you to position and profile your business when your name is searched. You will usually see it show up on the right-hand side of the search engine sometimes.
  2. Create a system around asking for a review. A suggested script can be the following: “One of the ways that we generate new business is via word of mouth and we trust that you had an experience to your satisfaction today. If you haven’t, we would love you to tell us directly where we were missing and what we could do to fix it however, if you had a great experience, we would love you to share it with the world. Here is a link, that when you get 3 minutes to spare today, we would love if you could share with others how you found your experience with our business.”
  • You can create a simple link that can be emailed or even better create a QR code that your customers can scan with their phones which will direct them straight to the page.
  • Thank your customers for their reviews.
  • Create a game with your team of how many reviews, collectively, you can gain over the next 90 days.

The above process has helped some of our PROTRADE clients get well over one hundred 5-star reviews which allows them to close more of their inquiries at a higher margin and higher price point because of the trust and credibility that has been created through their past work.

If you need any assistance in implementing this process please be in touch.

Written by Jon Mailer
CEO of PROTRADE United

PROTRADE - Google reviews for tradies

Tradies Love Trade Risk

In 2017 Trade Risk was awarded a Gold Trusted Service Award for the amazing service we offer to thousands of tradies from around Australia.

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    "Awesome service"
    J Jackson | Trade Insurance - Renewal | Sydney
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    "easy to use, no hassle good straight forward pricing"
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    "We've been using Trade Risk for a few years now. Communication has always been excellent and prices have been good also."
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    "All done with no fuss & good price. Thank you."
    Bruce Rigby | Trade Insurance - Renewal |
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    "Trade Risk understands your needs and is very friendly and easy to deal with. Their customer service is excellent!!"
    Frederick Luhn Schonefeld | Trade Insurance - Renewal |
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    "easy to work with, all ways happy to help"
    The Trustee for G Dervisholli Family Trust | Trade Insurance - Renewal |
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    "Great communication and service!"
    | Trade Insurance - Renewal |
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    "Cannot fault these guys. They look after our business insurance and vehicle. They save us money as well as time and hassle. I don't bother shopping around each year as I know they'll look after us."
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    "Very easy to talk with"
    | Trade Insurance - Renewal |
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    "Was helped by Jeremy, very helpful and excellent customer service."
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    "Good and easy to use"
    Daniel Toohey | Tradesman Insurance |
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    "Very quick and efficient service Thank you"
    | Tradesman Insurance |
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    "I paid on 07.09.21 & have not received any confirmation,my old policy ran out on 17.09.21 & I still do not know if I am insured I have no certificate of currency. This evening I have emailed your rep. I am very disappointed & concerned that I am not covered."
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    "Considering Covid and made less money through the was surprised to see rise in premium have been using trade risk for a few years now next year might look around at other options"
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    "the staff were very helpful and response was very quick I would recommend trade risk to others very friendly staff"
    Darren Titford | Tradesman Insurance |
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    "Jennifer was very timely and efficient"
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    "great service"
    The Trustee For Cousins Family Trust | Trade Insurance - Renewal |
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    "We have used Traderisk for our insurances for 6 years now they are always good to deal with."
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