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At Trade Risk we’re major advocates for client reviews and ratings in our own business, and we believe they can be just as powerful for a trades business.

Our great friends at PROTRADE United have put together the following article to help get you started.

This is a guest post written by Jon Mailer, CEO of PROTRADE United.

Trust and credibility are a form of currency in the business landscape today. With people living in a progressively digital world, the ability to position your business quickly with credibility can be the difference between a potential customer choosing you for a job over another player in your field. Given that over 82% of potential customers will check out your online presence before buying from you, gives you even more reasons why listing the number of testimonials, case studies and online reviews to build your portfolio is a worthwhile project.

Make it easy for your customers to give you a 5-star review when they experience a great level of service. At PROTRADE United we recommend that you use the following structure to assist you to build the number of reviews that you have. Picture this, in 6 to 12 months’ time when people Google your business name, having over fifty 5-star reviews listed will give instant credibility to your business; and the more you have the better. Keep in mind many business owners hold back from asking for a review because generally they fear the feedback that could arise. Use the following guideline moving forward.

  1. Ensure that you have a Google My Business page created. This is a free tool that Google has created that allows you to position and profile your business when your name is searched. You will usually see it show up on the right-hand side of the search engine sometimes.
  2. Create a system around asking for a review. A suggested script can be the following: “One of the ways that we generate new business is via word of mouth and we trust that you had an experience to your satisfaction today. If you haven’t, we would love you to tell us directly where we were missing and what we could do to fix it however, if you had a great experience, we would love you to share it with the world. Here is a link, that when you get 3 minutes to spare today, we would love if you could share with others how you found your experience with our business.”
  • You can create a simple link that can be emailed or even better create a QR code that your customers can scan with their phones which will direct them straight to the page.
  • Thank your customers for their reviews.
  • Create a game with your team of how many reviews, collectively, you can gain over the next 90 days.

The above process has helped some of our PROTRADE clients get well over one hundred 5-star reviews which allows them to close more of their inquiries at a higher margin and higher price point because of the trust and credibility that has been created through their past work.

If you need any assistance in implementing this process please be in touch.

Written by Jon Mailer
CEO of PROTRADE United

PROTRADE - Google reviews for tradies

Tradies Love Trade Risk

In 2020 Trade Risk was awarded the Platinum Trusted Service Award for the amazing service we offer to thousands of tradies from around Australia.

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    "Reasonable value"
    John Alan Dent | Trade Insurance - Renewal |
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    "Extremely helpful and efficient service. Helped me throughout the process, even with silly questions, all on the day my insurance was due."
    | Trade Insurance - Renewal |
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    "I have been with Trade Risk for a couple of years. Their service is how I want to be treated so I keep dealing with them. They call me without fail every year when the policy is due. Great stuff. Should be more of it."
    Gary Rodney Latcham | Trade Insurance - Renewal | Australia
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    "Good ,friendly,easy to understand people"
    Michael Gardner | Trade Insurance - Renewal | Sydney
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    "So quick and easy no fuss"
    Damian Webster | Trade Insurance - Renewal |
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    "Cost effective"
    Joseph Francis Wynen | Trade Insurance - Renewal |
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    "Happy with there work kept me informed Was happy with overall results tgankyou"
    G Burley Plumbing Services Pty Ltd | Trade Insurance - Renewal |
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    "Everything"
    Airlie Beach Painting Pty Ltd | Trade Insurance - Renewal |
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    "Yes Good follow through from Demi Good premium"
    Richard William Morris | Trade Insurance - Renewal |
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    "Keisha went over and above to explain all the relevant info regarding my policy. Highly recommended."
    | Trade Insurance - Renewal |
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    "Trade Risk have provided all my business insurances for a number of years now. Their premiums are competitive and their service and support is excellent."
    Douglas John Hill | Trade Insurance - Renewal |
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    "Able to find reasonable and appropriate insurances"
    | Trade Insurance - Renewal |
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    "Trade Risk makes it easy to assess your insurance needs and organize cover."
    Alister Andrew Campbell | Trade Insurance - Renewal |
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    "Very helpful"
    Bruce Winton Lancaster | Trade Insurance - Renewal |
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    "They took the time to access my business activities , to give me the best cover at a resonable price."
    Gary Lee Halloran | Trade Insurance - Renewal |
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    "Good service, fare price and proactive."
    ADJ Electrical (QLD) Pty Ltd | Trade Insurance - Renewal |
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    "Trade risk make insurance easy, staff are very helpful and great to deal with. Thanks again."
    | Trade Insurance - Renewal |
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    "Yes can highly recommend them"
    Rodney Darren James Haycraft | Trade Insurance - Renewal |
    star fullstar fullstar fullstar fullstar full
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